TOY
SURVEY BY EARLY CHILDHOOD ASSOCIATION IN ASSOCIATION WITH PODAR INSTITUTE OF
EDUCATION.
SURVEY CONDUCTED BY
EARLY CHILDHOOD ASSOCIATION AND PODAR INSTITUTE OF EDUCATION- COPYRIGHT @
SWATIPOPATVATS
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PERMISSION IN WRITING FROM MS SWATI POPAT VATS (PRESIDENT) ON ecaorg@yahoo.com or swatipopat@podar.net
1. How
many toys do you buy for your child in a month?
Sr.
No.
|
1-5
|
More than 5
|
More than 10
|
Even more
|
|
63%
|
20%
|
12%
|
5%
|
4700
|
|
2. How
many toys does your child receive as gifts every month from friends and
relatives?
Sr.
No.
|
1-5
|
More than 5
|
More than 10
|
Even more
|
|
15%
|
65%
|
15%
|
5%
|
4700
|
|
3. Which
of these toys does your child have?
Sr.
No.
|
Blocks
|
Pretend play
|
Action figures, barbies, guns and battery
operated toys
|
Soft toys and other dolls
|
Outdoor toys
|
9
%
|
12
%
|
60%
|
10
%
|
9%
|
|
4. Which
toys does your child have more of?
Sr.
No.
|
Barbie Dolls and action figures
|
Stackers and blocks
|
Pretend and outdoor toys
|
Battery operated toys
|
Books and puzzles
|
40%
|
5%
|
10%
|
40
%
|
5%
|
|
5. Does
your child have any hand me down toys from other siblings?
Sr.
No.
|
Yes
|
No
|
|||
65%
|
35%
|
4700
|
|||
6. When
you buy toys what do you look for?
Sr.
No.
|
Price /discount
|
Safety
|
Age appropriateness /benefit to child
|
Brand/advertising
|
Because other kids have them
|
23%
|
10%
|
10%
|
23%
|
34%
|
|
7. Are
you aware of lead poisoning in toys? Do
you look for details of the same on the toy?
Sr.
No.
|
Yes
|
No
|
Do you look for it?
Yes
|
Do you look for it?
No
|
I ask shop salesman
|
78
%
|
22%
|
36%
|
42
%
|
22%
|
|
8. Till
what age should kids play with role play toys?
Sr.
No.
|
Age 2
|
Age 5
|
Age 8
|
Age 12
|
|
65
%
|
35%
|
0
%
|
0%
|
4700
|
|
9. Boys
should play with which of these toys?
Sr.
No.
|
Pretend play toys
|
Blocks and puzzles
|
Guns and battery operated toys/screen toys
|
Outdoor toys
|
Action figures and cars
|
12%
|
21%
|
27%
|
20%
|
20%
|
|
10. Girls
should play with which of these toys?
Sr.
No.
|
Dolls and soft toys
|
Guns and action figures
|
Outdoor toys
|
Pretend play
|
puzzles , books
|
26%
|
12%
|
15
%
|
27%
|
25%
|
|
11. Which
toys do you think are better ?
Sr.
No.
|
Indian
|
Imported
|
Name some Indian toy companies
|
||
75%
|
25%
|
55%- fisher price, ok toys
|
|||
SOME PERCENTAGES-
·
76% of parents first toy for a girl was a
doll
·
73% of parents first toy for a boy was a car
And we talk about
tackling gender bias.
·
69% of parents said they would not like their
boys to play with kitchen set
·
73% of grandmothers did not like boys playing
with kitchen set
·
68% of girls opted to be nurses while playing
with doctor set
·
71% of parents said that their first choice
toy for girls would be kitchen set and not doctor set
·
57% of housewives depended on friends,
neighbours and advertisements for choosing toys
·
33% of working moms preferred online help for
selection of toys
·
34% of boys chose to play with kitchen set
when offered kitchen set and doctor set, because they have seen their dads
cooking in the kitchen.
·
51% of parents do not buy blocks for their
children as they find that the other toys are more worth the money and ‘look
nice’.
·
92% of all early childhood experts recommend
blocks as the prime toys for development of fine motor skills, colour and shape
recognition, creative skills enhancement, language, social and cognitive
development.
·
70% of the kids preferred toys that did not
match those that were preferred by their parents, so if parents preferred cars
or puzzles the child preferred pretend play and puzzles.
·
90% of kids had dolls, action figures and
battery operated toys
·
Only 30% of kids had pretend play toys and
played with them.
·
In outdoor play toys the common ones 80% had
balls, bats and cycles.
·
43% of kids did not use the balls, bats
outside but played with them at home due to lack of play space or due to too
much sun.
·
Maximum time spent by 87% kids on ‘playing
with toys’ is 30 minutes a day.
·
Time spent watching TV 1hour to one and half
hour
·
Attending structured programs like dance
class, music class etc 2 to 3 hours a day
The above shows that young
kids are missing out on time used for creative play, most of their time is
spent on structured activities which can later result in aggression,
frustration and depression.
·
Most of the toys owned by 76% of the kids
were gifted to them, and so were not selected by either the parent or the
child.
·
65% of kids are playing with hand me down
toys.
·
75% of parents rated Indian made toys to be
better than foreign toys but 55% of parents thought Fisher Price is an Indian
toy company.
·
70% of parents were aware of the benefits of
blocks but yet did not prefer the child to play with blocks at home, according
to them blocks are a school toy.
